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How to create a killer distribution strategy for your app

Your app is ready (the best according to you) and you are planning a launch soon and it is really good. But before you go ahead and execute your plan, think if you have your own marketing and distribution strategy. trust me! Your app is not just about to launch in the App Store, nor is it one of a kind. Even if you have created a unique product for customers, you will still find some such competitors in the market, if you just conduct your research.

In fact, you should know that Apple has also introduced a separate section for the "Best New Update" app, which enhances the search capability of apps that release updates even after release. Let's discuss the top 5 strategies that will give you an advantage over the distribution and marketing of new apps:

1. Release early and release again and again

You may have heard this a lot of times but it is really an important factor to develop a user base and to attract investors' attention. You should start paying attention to the core features of the app, followed by platforms like Product Hunt and Hacker News so that you can catch some early adopters before building the new framework. After all, how do you know if your audience really likes the product unless you have a strong user base?

2. Find Niche

There are two etiquettes in which you can differentiate your product into a market that is already so crowded - introduce features that will not target or target a particular niche in any other app in the store. However, these two strategies are not entirely mutually exclusive. For example, QUAD has a unique feature that it can send messages to 50 people at the same time.

3. Optimize for the App Store Optimize for the App Store

Just as you have to optimize the website for search engines, your app must also optimize for the App Store. As the most important step, ensure that the title, as well as the description of the application, contain relevant keywords. This may sound like a minor factor, but remember that whenever someone searches for a relevant keyword, your app's name won't appear in the store, it doesn't exist at all. In fact, most app development and marketing companies started including app store optimization as an integral part of their strategic process.

4. Be Exclusive

Market your app in a unique way. Develop people's interest and attract them in such a way that they ask to download it, instead of trying it out. For example, you can initially launch it for some people and allow others to download it by inviting them. This will make them inquisitive and help you gain an audience by word of mouth marketing.

5. Producing in social media call to action

Social media is the most powerful marketing tool available on the Internet today, so you should take it to the optimum level.  In addition, you can also provide reward points or any other incentive for each referral share.

final thoughts ...
Creating an app in the form of Snapchat or Angry Birds is probably something that every good developer can achieve but what it does is marketing and promotion. The best way to take care of your app promotion is to start creating a marketing strategy from the day you start development.

Author Bio:
Ashish Sharma is a key account manager at WeDigTech, a hub for Indian app developers skilled in iPhone app development and Android app development.  Connect with WeDigTech on Twitter.

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