time table

500,000 people have asked for online recommendations since January 2016

There are various factors influencing our purchasing decisions. Sometimes we make up our mind based on an advertising campaign, we check review sites and, for example, check the rating of a brand on Facebook, or it is the loyalty of the brand that makes one product on another Leads to choose. Since celebrity endorsements have been on the decline for the past few years, they have peer recommendations that we rely on the most. It turns out that in today's digital world, hundreds of thousands of people turn to social media to find those recommendations.

I have spent the last 9 months asking "anyone can recommend?" Or "Where can I buy? See how many phrases have been mentioned so far this year:

While "Where can I buy from" can obviously be encountered online and more often, this is the second question we're going to take a detailed look at for a start.

Hard data as you can see on another screenshot, "Anyone can recommend? A large proportion of those mentions appeared on Twitter, where forum users asked questions 67682 times, making up 65.6% of the whole. Facebook comes in second place with 29601 results and 28.7%. These two social networks make up 94.3% of all mentions.

The problem is that most tweets or Facebook status updates remain unanswered, neither by friends nor… by brands!

Now, with the images below, we come to the question driven by an even greater purchase intention, which is "Where can I buy?". With more than three million mentions online, it has been posted three times more often than "what anyone can suggest" so far this year. Twitter is used even more here as 73.3% people chose this platform for advice. Surprisingly, blogs come in second place, with Facebook ahead with 7.8% and 6.4% respectively.


One of the latest features that we launched in June is that we can get collected mentions. Apart from a spike lasting less than a month, you can see that in the same way "anyone can recommend?", There is no engagement with users. If a lot of people ask for recommendations online, it really bothers me a lot about why there are so few brands tapping into those conversations. After all, is there a better way to sell on social media than to reach people who ask such direct questions? It is not just the money that can be earned. Social media can be seen as a company that cares about customers and potential customers, which can also boost brand reputation.

hard data

Considering the fact that social media is becoming more and more popular channels to make new customers responsible, the images above only prove that even Twitter itself is a goldsmith of potential sales opportunities .

It takes a long time to build your online reputation, but seconds to destroy it. When making a purchase decision, people consult peer-driven media and look for information about the company through search engines, social media and blogs, which were done in previous years.

According to the 2016 Edelman Trust Barometer, "search engines are more reliable than traditional media", with 71% of people using search as a source of their information, and 67% using social for that purpose.


For that reason, maintaining a positive online reputation is very important. One way to do this is by tracking what is being said about your brand.

how to get started?
1. Create a social listening project
Start a free trial of our tool - once you register, you are going to see it:

1. Create a social listening project

2. Monitor your company name
Track your company name and key product name. Now let's look at this more closely - I have chosen a company called Manduka to serve as an example. He is a producer of quality yoga mats, and has a large following on Facebook, Instagram and Twitter.

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